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The most known icon of the brand is Coca Cola bottle. First glass bottle prototype was designed and produced in US in 1916. Coca-Cola spokesman Bob Bertini acknowledges the shape's importance to the brand: "Nothing communicates the personality of Coca-Cola like the bottle. It strikes an emotional chord with consumers world-wide. People of all ages like its grip and feel and appreciate its aesthetic value, so we've been emphasising the bottle shape as the main visual cue in advertising campaigns and on-can graphics since 1993." Coca-Cola's production of bottles in the unique shape are further evidence of its intention to use the icon in all forms of communication.
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| summer edition by Turner and Duckworth |
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