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pondělí 2. května 2011

11 for 2011


In the beginning of the year cocoon group shared thoughts on what will be the biggest trends in this part of the world – those that most affect our lives and work here in Central and Eastern Europe. The summary of 11 trends influenced by a number of macro-factors including changing lifestyles, new technologies, and global influences in design and branding. For your information (and entertainment) we’ve put 11 of these trends together in this document, which we gladly share* with interested parties, clients, and friends. 

I designed the documents layout. Gotham, as a company typeface was used.
for all trends in pdf format have a look here 













neděle 17. dubna 2011

PENGUIN BOOK COVER

Penguin is one of the most known publishing house in England, well known through its high quality cheap paperbacks. The low cost production of these books is based on cheap paper and books are usually held together with glue rather than stitches or staples.



THE BRIEF
One Hundred Years of Solitude was written by Gabriel Garcia Marquez and the book was published in 1967 in Spanish language in Columbia. Until now it has been translated into thirty-seven languages. The book is written in magical realism style and became a representative novel of Latin America literature. Format of book – paperback. Printing technique – CMYK. Technical drawing, logo  and additional text for book cover was provided by Penguin.
THE BOOK STORY  
story of seven generations of the Buendía family in the town of Macondo in Columbia.
MAGICAL REALISM
Style in literature where magical elements are blended into a realistic atmosphere
ANALYSIS
Looking for symbolism and metaphors, main characters/generations – personalities/Solitude meaning/Incest/Fluidity of time/Reinforcing gender stereotypes and the connection with the Bible - One Hundred Years of Solitude draws on many of the basic narratives of the Bible, and its characters can be seen as allegorical of some major biblical figures.























COLORS - Yellow and gold are the most frequently used colors in the book and they symbolize imperialism and the Spanish Golden Age. Gold signifies a search for economic wealth, where yellow represents death, change and destruction.




Golden fish – family symbol. Pigs tail – incest sign
Golden fish with pigs tail is a magical realism symbol


FINAL DESIGN






NEGATIVES 
higher production price. I didn’t keep the technical drawing provided by Penguin. After research between paperback designs I decided to add an extended flap to cover design. I appreciate the practical function of the flap. For variation with golden fish I recommended golden hot foil even if the specification in the brief was CMYK. The golden hot foil can support better visibility on the book shelf and make book cover more attractive to consumer. Design can be also adjusted in provided technical drawing and fish can be printed with gradient simulation.
POSITIVES 
less colors. In case of hot foil book cover can be printed only with 3 colors - Yellow/orange/black





pondělí 21. března 2011

ROYAL MAIL POSTAGE STAMPS

I just submitted my designs of postage stamps for Royal Mail UK.
The brief was - celebrate the idea of ‘firsts’ and create stamps that inspire the nation whilst instilling national pride. 

Since the beginning I saw a good challenge in bringing a new and fresh concept, trying to do not only propose a collection of historical cliché. My work begun with a documentary research of English inventions. What was originally created in England? How English inventions did manage to influence people and future generations´ lifestyle? I rapidly realized that many inventions have been already celebrated by the Royal mail postage stamps. The celebrated inventions were from many different areas such as astronomy, chemistry, engineering or medicine. At this time, I have collected a lot of information and I have decided to focus on important inventions but not the most famous ones that come instantaneously to our mind such as telephones’ invention by Graham Bell or Thomas Edison’s light bulb invention. I would like to avoid a déjà vu impression and also that people smile when they look at the stamps. I have chosen 5 inventions, which I found representative enough 





















PENNY BLACK – the world's first adhesive postage stamp used in a public postal system. The profile bust of Queen Victoria was pictured on the black background. 
SILICON  - invented by professor Frederic Kippling, English chemist. 
SANDWICH - was invented by Lord John Montague Sandwich (1718-1792). He created sandwich food because it allowed him to continue playing cards while eating, without getting his cards greasy. 
WELLINGTONS – were invented by Arthur Wellesley (19th century) and became a fashion rage! Wellies became popular with farmers who could keep their feet dry and mud-free while working on farms. 
FLUSH TOILET/WATER CLOSET  – current look was invented by Sir John Harrington in 1596. Thanks to this guy you now take comfort that your needs are taken care of. 






























After the inventions selection I would like to connect them in one story/picture, which you can currently see on my designs. All stamps contain information -1st and black head of the Queen. I have also developed collector’s edition with explanation of all inventions with dates and timeline. There is also a simulation which explains and shows stamps process, with an additional picture. It is possible for people to upload it. 

Some people could be offended regarding my designs because its place the queen in an unusual posture. To prevent it, post stamps are sent separately one from an other, so penny black head will hardly be sent with toilet on the same letter. I have also tried to represent visually the English sense of humor.

here some of the ideas which were developed further or killed... 



pátek 25. února 2011

WOLFF OLINS - PWC

I just spent one week in London and back in Prague full of inspiration and ideas I am ready to create some cool stuff again.
I had an opportunity to meet Londons top brand and corporate designers and typographs. One of them currently participated on the brand new identity of PriceWaterhouseCoopers.
Chris Yeo, also the author of new logo for wacom tablets (I am sure well known between designers) currently freelance for Wolff Olins. See the great introducing video here


http://www.wolffolins.com/









středa 5. ledna 2011

STARBUCKS

For 40 year anniversary, Starbucks received the redesign of current logo. The lady siren/mermaid is not anymore locked in the circle.







the picture was downloaded from
http://www.nydailynews.com/lifestyle/2011/01/05/2011-01-05_starbucks_debuts_new_logo_will_coffee_customers_recognize_the_siren_symbol_on_ne.html




evolution of the logo





čtvrtek 23. prosince 2010

XMAS

I am sick of lovely Christmas! I am sick of lovely pictures from wishing cards!
People smile, behave nicely to each other... outside lovely Christmas landscape with snow....this is the picture how Christmas should be...?

I went to Tesco yesterday...

If I pass the fact that snow has not anymore white color in Prague and shops from my street where I live could even create competition who has more kitschy shopwindow.
In my 40 minutes trip I met a few people and for sure they were not addicted by Christmas mood at all. During the paying in beauty department I was explained in detail by shop assistant that this week people stole goods for 2000 euros (an answer for the fact why I could not buy the lipstick in Parisian red for xmas party). I could not anymore buy fresh potatoes, because of czech traditional Christmas potato salad, there are no potatoes in Czech republic anymore. But I could buy lovely Christmas cake, which was available only in one kilo family size...so If I want to finish this bloody piece of cake until spring I have start with Christmas overeating. (Trendy activity of 60% of Czech population according the radio which I was listening). Full of these impressions I created presents for my colleagues. Black notebooks for sketching with wishing cards and lovely pictures.













úterý 2. listopadu 2010

ROSS LOVEGROVE - Captain Organic


Pure, clever, organic, white, fluidy...
a few from many words which can describe works and ideas of Ross Lovegrove,
Welsh designer who was born to change shapes in the magical way. 
Ross believes in a work driven purely instinctively and his concept of DNA - design - nature - art is very well visible il all kinds of his works.




















More inspiration on his websites...
Speech about industrial design   Ross Lovegrove shares organic designs
how the forms can touch people emotions.


"I'm an evolutionary biologist, more than a designer.
I don't know what design is anymore, I create form,
I understand form and I'm enjoying the digital age to create it.
I'm hoping to push that even further. My work also relates to nature,
in an evolutionary sense as I'm concerned with reduction.
I exercise what is called 'organic essentialism' which means using
nothing more - nothing less than is needed.
I feel comfortable in this organic, isomorphic, anthropomorphic,
liquid age of making things, but I try not to force it into things that
don't need it."



Ross Lovegrove



final design
sketch for a bottle




Stairs in Ross office - detail of ‘DNA staircase' 
supernatural - chair with arm rest for moroso 2007

neděle 31. října 2010

POSTAGE STAMPS BY TYPE DESIGNERS



Czechoslovakia. 1965 , Jewelry  Design by Josef Tyfa (1913–2007) was a Czech designer of logos, posters, book, and types. 




Switzerland. 1981, Europa , Design by Walter Haettenschweiler.







The Netherlands. 1969, 50th Anniversary of the  International Labor Organization. Design by Jurriaan Schrofer.








Great Britain. 1946 Victory. Design by Reynolds Stone





Germany. 1950. Seal of Johann Sebastian Bach. Design by Georg Trump







Poster Stamp 1909 Verein der Plakat-Freunde Berlin, Design by Lucian Bernhard




more of postage stamps you can find here