Absolut vodka is currently world's best selling international premium spirit brand.
The brand, as well as the production facilities, is owned by the state of
Sweden. One of the key element of this brand is an iconic shape of vodka bottle,
this shape is supported by advertisting campaign, its repeated in different executions and
it became a strong symbol of this brand. The shape/form of the product was created 1978 when Absolut was known only in Sweeden. With the plan to expand to whole Europe and USA, Absolut people were looking for new innovations how to improve a bottle that would show the world that ABSOLUT VODKA stood for something different. The result was one of the key factor for the brand’s success. The inspiration for a bottle shape came from antique store in Old Town od Stockholm, in the shape of a traditional Swedish medicine bottle. To support brand values Clarity, Simplicity and Perfection, no label was ever printed on the bottle. All graphic part of design are printed directly on the glass. Thank to the simple shape, which was outstandig from other vodka product, Absolut became popular also as a piece of art. The bottle has been the centerpiece in more than 1,000 advertisements and is verywell known. Both the advertising and the packaging is outstanding and simple to remmember.
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| ANDY WARHOL |
1985 Andy Warhol paint a picture of Absolut Vodka bottle and soon was followed by Keith Haring, Kenny Scharf and other well-known artists. Now the collection of contemporary art includes the work of more than 400 artists.
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| KEITH HARRING |
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