Pure, clever, organic, white, fluidy...
a few from many words which can describe works and ideas of Ross Lovegrove,
Welsh designer who was born to change shapes in the magical way.
Ross believes in a work driven purely instinctively and his concept of DNA - design - nature - art is very well visible il all kinds of his works.
how the forms can touch people emotions.
"I'm an evolutionary biologist, more than a designer. I don't know what design is anymore, I create form,
I understand form and I'm enjoying the digital age to create it.
I'm hoping to push that even further. My work also relates to nature,
in an evolutionary sense as I'm concerned with reduction.
I exercise what is called 'organic essentialism' which means using
nothing more - nothing less than is needed.
I feel comfortable in this organic, isomorphic, anthropomorphic,
liquid age of making things, but I try not to force it into things that
don't need it."
Ross Lovegrove
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final design |
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sketch for a bottle |
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Stairs in Ross office - detail of ‘DNA staircase' |
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supernatural - chair with arm rest for moroso 2007 |