úterý 23. listopadu 2010

LANVIN for H&M


Today was first day when Lanvin collection was available in H&M in Prague, I am curious if there will be any piece left tomorrow. Who isn't a Lanvin girl at heart? French oldest couture house, founded in Paris in 1889 by Jeanne Lanvin, creates the kind of modern, elegant pieces that every woman wants in her wardrobe. Now under the direction of Israeli designer Alber Elbaz


The new collection movie is possible to see here Lanvin movie


pondělí 8. listopadu 2010

MELT AVEC PERRIER

Perrier is a top class brand with an exceptional consumer awareness (90% spontaneous recognition). The N°1 brand in the world carbonated water market with 750 million bottles consumed each year across all five continents and in more than 110 countries.














2010 Summer "Melting" campaign was greatly done by Ogilvy Paris. Full version of the movie you can see here



úterý 2. listopadu 2010

ROSS LOVEGROVE - Captain Organic


Pure, clever, organic, white, fluidy...
a few from many words which can describe works and ideas of Ross Lovegrove,
Welsh designer who was born to change shapes in the magical way. 
Ross believes in a work driven purely instinctively and his concept of DNA - design - nature - art is very well visible il all kinds of his works.




















More inspiration on his websites...
Speech about industrial design   Ross Lovegrove shares organic designs
how the forms can touch people emotions.


"I'm an evolutionary biologist, more than a designer.
I don't know what design is anymore, I create form,
I understand form and I'm enjoying the digital age to create it.
I'm hoping to push that even further. My work also relates to nature,
in an evolutionary sense as I'm concerned with reduction.
I exercise what is called 'organic essentialism' which means using
nothing more - nothing less than is needed.
I feel comfortable in this organic, isomorphic, anthropomorphic,
liquid age of making things, but I try not to force it into things that
don't need it."



Ross Lovegrove



final design
sketch for a bottle




Stairs in Ross office - detail of ‘DNA staircase' 
supernatural - chair with arm rest for moroso 2007